Planning for WhatsHalal started in 2015. Since then, there was an increasing awareness and need amongst the muslim community for clarity on the "halal-ness" on food and products.
WhatsHalal's objective is to be the definitive guide and provider of unquestionably Halal Thoyiban food to the Muslim community. One of the missions of WhatsHalal is to create a Halal ecosystem that benefits both the merchant to consumers, locally and internationally. We seek to reduce, even eliminate, doubt of the Halal-ness of the food you consume, in a fast changing times where information may not be substantially available or easily sourced.
There is no question that our endeavour is a service to the community at large, who's need for true Halal food sources shows that our believe in consuming what is permitted is still a strong factor in determining our food, and ultimately, our life choices.
The blockchain aims to harmonize standard worldwide giving businesses a clearer understanding on the different standards and allowing them to make strategic business decision. With traceability in place in the blockchain, it strengthens the assurance of halal for all the participants in the supply chain, especially the end consumers.
Global Businesses are able to understand the halal process and standards of different region.
As businesses will be able to submit the related documents needed by the different halal certification bodies, the halal certification bodies are able to speed up certification process.
With all the process being transparent in the blockchain, businesses and government are able to deter fraud/bribery transactions.
20% Proof of Devotion Pool
11.5% Team / Management
5% Market Acquisition & Expansion
2.5% Bounty and Marketing
Chief Executive Officer
Chief Operations Officer
Chief Financial Officer
Gavin is a finance and accounting professional with nearly 30 years of experience in the Asia Pacific region. CFO of WhatsHalal, Gavin is also an independent director of two listed companies, ED of Equitasasia Group, and the co-founder of Aegis Interaktif Asta Pte Ltd.
Chief Halal Officer
With vast experience in GMP, HACCP and ISO Management Systems, Imran provides food safety and quality training to organizations. His expertise in developing Halal Certification systems is well recognized and known to various Global HALAL Certification authorities and organizations namely MUIS (Halal Quality Management System), MUI (Halal Assurance System) and JAKIM (Halal Standard).